AFC Ajax – Belief

To kick off Ajax’s Champions League campaign in a unique way, we want to make a film that revolves around two inseparable friends. We follow the two friends on their way to the fight of their lives. It remains unclear to the viewer what they are getting ready for, but it does become clear that they have a specific goal. One of the boys symbolizes Ajax. He embodies Ajax. The other boy symbolizes the voice in his head: his doubts, his fears, but also his motivation and most important: his hope. They believe in the impossible. The boys were raised by the values and laws of Amsterdam. That’s in their DNA. The brutality, creativity, mercy and eternal self-confidence. The world changes, Amsterdam changes, but they remain themselves. Ajax remains Ajax.