The Dutch lottery (NLO) is a partner of sport. Together with TBWA NEBOKO we’ve created a series of commercials in which we showed that the Dutch lottery is not only supporting professional sports but sport at every level. In the film we come across Louis van Gaal, Tess Wester and Francisco Elson. They interact with amateur athletes and show that they’re able to play their best sport with the facilities provided by The Dutch lottery.
Jonas Beck directed this packed TVC series in which we focussed on visualizing the dynamic transitions between the different sports. We follow the ball throughout the scenes and eventually see it evolving in the NLO logo.