TopNotch presenting the new match ball for the Eredivisie.
De Belofte / The Prodigy originated by researching the similarities between rap and soccer. The first cypher versus the first team meeting, singing the first contract at a club or signing your first big recorddeal. The prodigy tells the story of multiple Dutch soccer and rap talents through a fragmented narrative. We approached the commercial in a fictive manner in order to implicate the existence of a much larger story, one the viewer could be a part of. The voice-over on the other hand has been reduced to only it’s core, providing space for the audience interoperate the connection between the individual narratives.
26 augustus 2019
TopNotch, Noah's Ark en Eredivisie
Yade Lauren, Sor, Joël Drommel, Donyell Malen
Katja van den Broeke and Marijn te Luggenhorst