Basketball players are focused on what’s up there. To reach their goal they look up, they grow and rise above themselves. But to keep you up, you need a strong foundation. You need to know what keeps you grounded.
Floor manufacturer Floer is official partner of the Dutch basketball team Donar and supplies their home floor. In the commercial we tell a story about growing up and how you are drawn towards higher goals and looking up. But in every life you need to look down sometimes to see what’s keeping you up. A good and steady foundation is what every player needs and what Floer supplies for Donar.
Roby Kikic directed this film in which he focused on visualizing the story of growing up. The film starts on the floor and ends up in the clouds. In a visual packed film he showed the relation between growth and the ground.